Mobile Marketing can be defined as a set of services such as Mobile
Websites, Mobile Text Messaging, and Mobile Local Search that enables
organizations to communicate messages with their audience in an permissive and
relevant manner through a Mobile Device in order to generate more sales for
The objective of a Mobile Marketing System is to
drive Targeted Traffic to a Mobile Website to generate Qualified Leads and to
Build an Opt-in Database List of Mobile Prospects. The reason this objective can
be achieved is because of the popularity and broad use of Mobile Devices
throughout the world.
The mobile industry certainly has
grown quickly over the past three years. The iPhone and the Smart Phone coming
to market was only the beginning. As of December 2009 there were 270,210,580
Mobile Devices in the United States against a population of 308,505,000. That's
91% of the population that has a Mobile Device.
Some Additional Statistics about
Mobile Devices ...
World wide there are 4 billion people with Mobile
There are almost 5 times more Mobile Devices than
Laptops and Desktops Combined.
There are 270 million mobile subscribers in the
U.S. Ninety-one percent of them keep their phone within three feet of themselves
24 hours a day.
Thirty-three percent would rather lose their
wallet than their phone.
And, most tantalizing, there are 29.1 million
smart phone users waiting to be engaged with our marketing.
of these facts and statistics show that Mobile Marketing
is very definitely the Wave of the Future!!