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Mobile Marketing Info!!

Mobile Marketing can be defined as a set of services such as Mobile Websites, Mobile Text Messaging, and Mobile Local Search that enables organizations to communicate messages with their audience in an permissive and relevant manner through a Mobile Device in order to generate more sales for their company.

The objective of  a Mobile Marketing System is to drive Targeted Traffic to a Mobile Website to generate Qualified Leads and to Build an Opt-in Database List of Mobile Prospects. The reason this objective can be achieved is because of the popularity and broad use of Mobile Devices throughout the world.

The mobile industry certainly has grown quickly over the past three years. The iPhone and the Smart Phone coming to market was only the beginning. As of December 2009 there were 270,210,580 Mobile Devices in the United States against a population of 308,505,000. That's 91% of the population that has a Mobile Device.

Some Additional Statistics about Mobile Devices ...

  • World wide there are 4 billion people with Mobile Devices.
  • There are almost 5 times more Mobile Devices than Laptops and Desktops Combined.
  • There are 270 million mobile subscribers in the U.S. Ninety-one percent of them keep their phone within three feet of themselves 24 hours a day.
  • Thirty-three percent would rather lose their wallet than their phone.
  • And, most tantalizing, there are 29.1 million smart phone users waiting to be engaged with our marketing.

All of these facts and statistics show that Mobile
Marketing is very definitely the Wave of the Future!!

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