Strategies to Effectively Design and
Implement a Mobile Text Message Campaign
Step #1 - Build
your Opt-in Mobile List
step to launching your mobile marketing campaign is to build your list by
offering people an incentive to opt-in to your mobile list. Get people to want
to be on your list. If someone is doing business with you, they are almost
automatically interested to hear about anytime you are running a special or new
and most direct way to get customers and potential customers to opt-in for your
list is to offer an incentive. While they are at the cash register, placing or
picking up an order, or while you are on the phone, tell your valued customer …
“We offer a special alert system to let you be the first to know when we run a
sale or promotion. All you need to do is text (keyword) to (number) and you’re
on the list. And if you do it now, I’ll give you 10% off this order.”
a wide variety of tactics to get customers to opt-in to your mobile list.
- In your
store – use a tent sign or flyer offering people to subscribe to your
special ‘promotional’ text notices.
- Online –
Tell everyone that visits your website that they can get an ‘instant coupon’
- Email –
when you email customers during routine business… make sure you place a link to
your special text alert ‘promotional’ club.
- Phone -
when talking with your customers… be sure to announce that “we’ve just launched
a VIP text messaging alert system to notify you of special sales and
promotions… just text (keyword) to (number) to get on the list.
- In Your
Advertising – no matter if you run newspaper ads… direct mail… radio… or
television advertising… always mention your special ‘VIP’ text club and invite
anyone to join.
simply join the list when they text your ‘KEYWORD’ to your ‘NUMBER’. The system
will then verify their subscription and the customer will get an opt-in
confirmation and is now included in the list. Whenever you send a message to
the list in the TEXT MESSAGING system, the message will broadcast to all of the
subscribers in your list.
It’s just that simple!
Step #2 - Design
an effective and compelling list marketing campaign
Now that you
have your opt-in list, what are you going to do with it? The first step is to
determine your goals. Are you going to send a one time only coupon, or is this
something you want passed on to family and friends in order to attract new
business? Are you trying to generate instant business on a slow day, fill up
your appointment book, or alert them to a special upcoming event?
action is to determine your offer. Is it going to be a certain percentage off,
a 2 for 1 deal, free service/upgrade, or free gift with purchase? Remember that
your offer must be compelling enough to make them want to participate. Create a
sense of urgency by giving them a call to take action. You’ve got their
attention, so get them to act quickly. Some aspects to consider when planning
your text blast: What are you offering? Why should they act now? What is in it
for them? Most importantly, you want to be sure that your offer is simple,
straightforward, and easy to understand as well as being personal, relevant,
and of value to the customer.
determine the frequency of your text blasts. Be sure not to overdue it by
sending these messages too frequently, yet do it often enough to remain in the
mind of the customer. Ideally, make an offer to your list at least once a week,
but not more than 3
times in a seven day period.
How to integrate texting into your existing marketing strategy
As you can
see, there are numerous ways that you can use a mobile marketing campaign to
complement your other marketing activities such as email, print ad, and direct
mail. When composing your message, be sure to include things like links, maps,
QR codes, mobile landing pages, and your company website.
message content fresh by varying the discount code or coupon. Send informative
and entertaining messages about current events and news about your business,
contests, and other promotional incentives and programs that you may offer.
Action and get your Mobile Text Message Campaign going
After providing the customer
with a Text Message Platform along with the messages
and keywords that comes with the platform, the next
step is to work with the customer to implement the three
strategies as defined above. This is done to help the
customer not only build an Opt-in Mobile List but
to also help them compose effective text messages to
be sent to the list.
at Total Mobile Marketing Solutions are specialists
with several years of experience doing this for our
customers. This is done in a way so they can obtain
a high return on their Mobile Marketing Investment.
And we design, setup, and manage these campaigns at
very affodable prices.
the prices for our company to design, setup, and
our cstomers Mobile Text Message Campaigns,